About us

Bulgarian Winemaking and Export Association together with Baltic Gastronomy Leaders are participating in a program CHOOSEEU, financed by the EU.

The main purpose of the EU program is to educate, encourage consumers to develop healthy lifestyle habits and choose a quality EU-made product, choose a balanced and sustainable diet, authentic products, include as many organic and plant-based products as possible in the diet. During the program implementation period, trust in EU food products is created quality, production scheme and concern for a healthier tomorrow.

Target markets of the program: Lithuania, Latvia, Estonia, Bulgaria and Poland.

Target audience of the program:

Professionals who make decisions and can actually improve the greater availability of EU products, distribution, expanding the range and publicizing information to the end user. This segment is important because it can not only spread the messages of the EU program, but also ensure a quality product supply and distribution chain. This segment consists of distributors, wholesale and retail trade specialists, catering establishments (restaurants, school canteens, modern market representatives).

General audience of Lithuania, Latvia, Estonia, Bulgaria and Poland (end users).
Campaign slogan:

The best TIME is NOW!

BWEA is using the message:

§ Choose the EU food & beverages with PGI/PDO that is produced with respect to our history and traditions.

The Bulgarian Winemaking and Export Association (BWEA) is a non-profit organization aiming to promote Bulgarian wines on international markets. Since its establishment in 2012, we have been working on boosting the export of high-quality wines and the recognition of Bulgaria’s long-lasting winemaking traditions, wine tourism and know-how.

The main activities of the Association include:

  • Promotion of wines of the members of BWEA
  • Contact with government and non-government organizations aiming long-term partnership
  • Preparation and distribution of market research and key tendencies for global wine production
  • Organization of conferences, workshops and seminars with promotional and informative purposes
  • Support for the increase of wine export through the creation and management of projects, financed by EU funds.

For the purpose of our project we developed a partnership with the Baltic Gastronomy Leaders (BGL). BGL is an alliance of Lithuanian food and other agricultural producers’ organizations, founded in 2018. Its main purpose is to support producers’ product exports and increase their quality awareness and added value in foreign markets. BGL is a federation of cereals, soft drinks, spirits, organic foods and other food industry sector associations.

Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Research Executive Agency (REA). Neither the European Union nor the granting authority can be held responsible for them.