This website shall be owned and controlled by Baby Media UAB, J. Jasinskio Str. 16G, LT-03163, Vilnius, company identification number: 302560965 (hereinafter referred to as “BM” or “we”).

We explain below how we shall use the personal data that you leave and/or provide when you visit our website (hereinafter referred to as the “Website”) and use the various services it provides.

Baby Media UAB shall be the controller of the personal data collected on the Website.

  1. Collection of Personal Data

We shall always inform you before the commencement of collection of personal data relating to you. Currently, no personal data is collected on the Website.

  1. Use of Personal Data

By transmitting depersonalised technical information, Ad form shall help to improve the experience of visiting our web pages, ensuring that the content is interesting for the user.

Use of IP Addresses

We shall not compile your IP address, and we shall only transmit depersonalised IP addresses to third party tracking tools like Google Analytics. Read more at

The Cookie Policy shall not apply to third party website.

Please note that this Cookie Policy shall not apply to the privacy practices of third party websites listed on the Website, and we shall not be responsible for those practices.

Amendments to the Cookie Policy

We may adopt amendments to this Privacy Policy, therefore we encourage you to review this policy periodically to ensure that you are kept up-to-date with our privacy practices. This Cookie Policy was last updated on 30 December 2023.

  1. Use of the Website

BM shall collect statistics about which parts of the Website our users visit and which products they prefer. This information shall not include personal data. BM shall use the data collected to compile knowledge about how the Website is used. This information shall be used to improve the Website. However, we shall use browsing data from all users to understand how our users, as a group, use the Website, and we shall use this information to try to improve the Website. We cannot see where you are browsing before you visit or after you leave our Website. We shall also collect information about which products our users, as a group, like best. This information shall also be used to improve the Website.

  1. Cookies

We shall use cookies on our Website. The data collected through the use of cookies shall be processed for the following purposes:

to manage, improve and optimise the performance of the Website and its services and the user experience related thereto,

when analysing and segmenting our customers and users better to understand our users and to provide a better and more tailored service to our users, including you, by collecting statistical data.

  1. Security

We shall use security measures to ensure that our internal procedures meet the high standards of our Security Policy. Accordingly, we shall make every effort to protect the quality and integrity of personal data relating to you.

  1. Miscellaneous

For more information about the Privacy Policy of BM, please contact the Company by email address:

Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Research Executive Agency (REA). Neither the European Union nor the granting authority can be held responsible for them.